ATCC

  • Marketing Coordinator

    Job Locations US-VA-Manassas
    Job ID
    2018-2078
    Department
    Sales & Marketing
  • Overview

    Founded in 1925, ATCC is a non-profit organization with a mission to acquire, authenticate, preserve, develop, standardize, and distribute biological materials and information for the advancement and application of scientific knowledge.  

     


    The Marketing Coordinator will assist the marketing team in the implementation of all marketing activities, working closely to increase brand awareness, drive sales, and ultimately generate new business leads. This is an entry level marketing position with expose to multifaceted areas of our company in which full training is provided.

     

    As a Marketing Coordinator, you will also be responsible for planning, coordination, and execution of our national and regional events. This includes assisting with logistical planning and support of large multi-segment trade-shows as well as supporting sales and marketing efforts at smaller events. This position is critical in planning and facilitating weekly events/trade-shows across the nation. 

    Responsibilities

    1. Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars.
    2. Keeps promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt.
    3. Supports sales staff by providing sales data, market trends, forecasts, account analyses, new product information; relaying customer services requests.
    4. Participates in all aspects of events planning and execution including event logistics, vendor selection and coordination, sponsorships, event promotion, attendee communication, and post-event follow-up.
    5. Assist with webinar and other demand generation programs.
    6. Support digital marketing campaigns including SEO, email campaigns, online and social media advertising, and online content distribution.
    7. Updates job knowledge by participating in educational opportunities; reading trade publications.
    8. Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
    9. Support creation of product/customer videos in collaboration with other marketing team members.
    10. Coordinate and track budgets, project timelines, and production schedules.
    11. Measure and report on performance of different marketing programs and campaigns.

    Qualifications

    Education and Experience:

    • 1-3 years’ experience in marketing or related experience
    • BA or BS in biology, life sciences, marketing, or related field

    Knowledge, Skills and Abilities:

    • Self-starter, motivated and takes initiative; strong interpersonal and problem-solving skills; able to work collaboratively with all levels of staff to resolve problems and external partners to maximize performance, creativity, problem solving and results.
    • Seek, learn, and apply new skills/knowledge to perform job responsibilities.
    • Attentive to detail with a high level of accuracy; exercise sound judgment and strong project management skills.
    • Resourceful, diplomatic and professional; deliver outstanding customer service while managing relationships; a can-do attitude and work style that supports teamwork, collaboration and positive relationships.
    • Adaptable; be able to shift priorities and focus as departmental and/or business demands change
    • Strong analytical skills and organized; completes tasks ahead of schedule.
    • Excellent written and verbal communication skills, including excellent listening skills and presentation skills to communicate clearly, concisely and effectively.
    • Position-relevant computer experience including Microsoft Office
    • Follow all company safety practices, Standard Operating Procedures (SOP’s) and policies.
    • Strong organizational skills and attention to detail; ability to handle multiple deadlines
    • Comfortable picking up new technologies
    • Ability to balance multiple projects and thrive in a fast-paced environment
    • Enjoys interfacing with customers 

    Preferred Qualifications:

    • Knowledge of Google Adwords and Google Analytics
    • Working knowledge of Microsoft CRM
    • Understanding of graphic design programs
    • Website development experience

     

    ATCC is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

     

     

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